"The rational world produced by the Industrial Revolution has rationally liberated individuals from their local and national limitations and linked them on a global scale; but it irrationally separates them once again, in accordance with a hidden logic that finds its expression in insane ideas and grotesque values. Estranged from their own world, people are everywhere surrounded by strangers. The barbarians are no longer at the ends of the earth, they are among the general population, made into barbarians by their forced participation in the worldwide system of hierarchical consumption. The veneer of humanism that camouflages all this is inhuman, it is the negation of human activities and desires; it is the humanism of the commodity, the solicitous care of the parasitical commodity for its human host. For those who reduce people to objects, objects seem to acquire human qualities and truly human manifestations appear as unconscious “animal behavior.” Thus the chief humanist of Los Angeles, William Parker, could say: “They started acting like a bunch of monkeys in a zoo.”